Welcome to Elévon

With a degree in Fashion Product & Promotion, Rita Roushdy is a passionate designer with big ideas.

Born and raised in Egypt, Rita fell in love with the North East when she came to the region to study and soon discovered the amazing array of talent and like-minded individuals who shared her passion for fashion and style.

Rita is an expert in fashion related branding, design and marketing and set up Elévon in a bid to discover the next wave of global talent and showcase their work alongside hers in a string of high profile events throughout the UK.

“I always dreamed about setting up my own fashion label and wanted to take the industry head on. I came to England to study and discover a whole new lifestyle,” explains Rita.

“After graduation I ended up organising a small fashion show in one of Newcastle’s nightclubs
And before long I was organising large-scale sell out shows throughout the city. The events I organised pushed me to go further into my career and gave me the confidence I needed to better myself and to go full-time with my clothing label.”

Aside from a fierce passion for drawing and designing, Rita takes great satisfaction in hosting first class fashion showcases for emerging designers and witnessing other people achieve success through. Elévon is a key driving force in her life.

Rita feels it is her duty to provide a platform for new designers and to make them feel the way she did when her garment was showcased for the very first time.

Rita Roushdy

Who are we?

Who are we?

Elévon is an expanding national fashion events company set up with one passion and goal, to discover, develop and promote the world’s hottest new designers.

Based in Newcastle, in the North East of England, Elévon is the brainchild of award-winning fashionista Rita Roushdy, who’s life aim is to elevate the world’s freshest talent and showcase their amazing work at high profile and exclusive events throughout the United Kingdom.

The company has gone from strength to strength in the past year and has already set its sights on providing budding designers the chance to showcase their work on the national and international stage.

Elévon provides the number one platform for emerging designers to showcase their latest collection along side talented and like-minded people and will give you the chance to strut your stuff in front of hundreds of fashion thirsty industry professionals, journalists, bloggers, radio and TV press.

We will harness your skills, provide you with the key industry advice and will give you all of the tools you need to make sure the world knows everything about your brand.

Elévon’s audience seeks individuality, so if you’re a recent graduate with a passion for fashion and think you’ve got what it takes to flourish in the fashion industry, we’d like to hear from you..


Want to take your fashion career to the next level; do you have what it takes to succeed?

Are you a young fashion driven, hard working, proactive designer who wants to succeed?

What would it mean to you to showcase your designs at industry leading fashion events?

Want the world to hear and see your fashion line and brand? Contact Elévon - The Number One National Stage for independent and emerging designers. Gain Exposure and Inspire.

Want to develop your fashion brand, make killer industry contacts and showcase your work in front of the nation's fashion media? Contact mel.buchanan@elevonworld.com today and join our world.

Do you have a thirst for fashion and have something to say? Are you an avid blogger and want the world to read your words? We want to hear from you! To become a Lifestyle Journal contributor email rita.roushdy@elevonworld.com today!

For all sponsorship enquiries and packages, contact rita.roushdy@elevonworld.com

Get in touch