Welcome to Elévon

With a degree in Fashion Product & Promotion, Rita Roushdy is a passionate designer with big ideas.

Born and raised in Egypt, Rita fell in love with the North East when she came to the region to study and soon discovered the amazing array of talent and like-minded individuals who shared her passion for fashion and style.

Rita is an expert in fashion related branding, design and marketing and set up Elévon in a bid to discover the next wave of global talent and showcase their work alongside hers in a string of high profile events throughout the UK.

“I always dreamed about setting up my own fashion label and wanted to take the industry head on. I came to England to study and discover a whole new lifestyle,” explains Rita.

“After graduation I ended up organising a small fashion show in one of Newcastle’s nightclubs
And before long I was organising large-scale sell out shows throughout the city. The events I organised pushed me to go further into my career and gave me the confidence I needed to better myself and to go full-time with my clothing label.”

Aside from a fierce passion for drawing and designing, Rita takes great satisfaction in hosting first class fashion showcases for emerging designers and witnessing other people achieve success through. Elévon is a key driving force in her life.

Rita feels it is her duty to provide a platform for new designers and to make them feel the way she did when her garment was showcased for the very first time.

Rita Roushdy

Who are we?

Who are we?

Elévon is a groundbreaking new platform for emerging fashion designers to showcase their latest collection and connect them with industry professionals, journalists, bloggers, radio and TV.

We will enhance your skills and provide you with the key help and advice to grow your business and raise your profile with potential customers and buyers around the world.

Please register your interest below:

Get in touch


Want to take your fashion career to the next level; do you have what it takes to succeed?

Are you a young fashion driven, hard working, proactive designer who wants to succeed?

What would it mean to you to showcase your designs at industry leading fashion events?

Want the world to hear and see your fashion line and brand? Contact Elévon - The Number One National Stage for independent and emerging designers. Gain Exposure and Inspire.

Want to develop your fashion brand, make killer industry contacts and showcase your work in front of the nation's fashion media? Contact mel.buchanan@elevonworld.com today and join our world.

Do you have a thirst for fashion and have something to say? Are you an avid blogger and want the world to read your words? We want to hear from you! To become a Lifestyle Journal contributor email rita.roushdy@elevonworld.com today!

For all sponsorship enquiries and packages, contact rita.roushdy@elevonworld.com

Get in touch