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With a degree in Fashion Product & Promotion, Rita Roushdy is a passionate designer with big ideas.
Born and raised in Egypt, Rita fell in love with the North East when she came to the region to study and soon discovered the amazing array of talent and like-minded individuals who shared her passion for fashion and style.
Rita is an expert in fashion related branding, design and marketing and set up Elévon in a bid to discover the next wave of global talent and showcase their work alongside hers in a string of high profile events throughout the UK.
“I always dreamed about setting up my own fashion label and wanted to take the industry head on. I came to England to study and discover a whole new lifestyle,” explains Rita.
“After graduation I ended up organising a small fashion show in one of Newcastle’s nightclubs
And before long I was organising large-scale sell out shows throughout the city. The events I organised pushed me to go further into my career and gave me the confidence I needed to better myself and to go full-time with my clothing label.”
Aside from a fierce passion for drawing and designing, Rita takes great satisfaction in hosting first class fashion showcases for emerging designers and witnessing other people achieve success through. Elévon is a key driving force in her life.
Rita feels it is her duty to provide a platform for new designers and to make them feel the way she did when her garment was showcased for the very first time.
Recently recognised as a Leader of the Year by the Guardian's Small Business Showcase, Play the Field is a unique and forward-thinking digital marketing business based in the north-east of England. Last November, April decided to escape city life and set up the Northumberland-based agency. She saw a gap in the market for small businesses to market themselves on digital platforms with measurable results. With April's industry experience working in the fashion industry and knowledge of trends, events and high fashion, Play the Field aims to relaunch Elévon World onto social media and grow their presence before their next event.
Naturally creative, incredibly passionate and with a keen eye for detail, Emma is one of the true up and comers of the make-up and hair industry. With a combined 6 years experience in doing what she loves, Emma has worked with some of the best in the business, including studying under professional make-up artist Vicky Johnson as well as a host of others across the north-east. On her many ventures, Emma has worked on everything from the beautiful to the bizarre, from the beauty of photographic make-up to the wonders of special effects.
Emma has also worked in fashion shows, including the Brillante show which was promoted by London Fashion Week. As a qualified level 3 hairdresser, Emma doesn't just specialise in make-up, and has styled many clients hair to perfection before crafting a symphony of colour and style on their faces.
Emma sees her profession as an art form and every client as a canvas to create something beautiful. She lives and breathes creative design.
Want to take your fashion career to the next level; do you have what it takes to succeed?
Are you a young fashion driven, hard working, proactive designer who wants to succeed?
What would it mean to you to showcase your designs at industry leading fashion events?
Want the world to hear and see your fashion line and brand? Contact Elévon - The Number One National Stage for independent and emerging designers. Gain Exposure and Inspire.
Want to develop your fashion brand, make killer industry contacts and showcase your work in front of the nation's fashion media? Contact firstname.lastname@example.org today and join our world.
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